Innovation Studio
HDFC Life has pioneered the digital space in the insurance industry by investing ahead of the curve on cutting-edge technology and embracing innovation. While we have built an extensive suite of digital capabilities in-house, we still believe that partnering with external ecosystems brings fresh and innovative ways of addressing the existing challenges as well as building future ready capabilities.
In this regard, we have formed the Innovation Studio, our open innovation platform to partner with startups as well as mature organization to co-create targeted solutions and build next gen capabilities for HDFC Life. If you think you would be a good fit, we invite you to participate in any one of our start-up partnership platforms.
Tech Tank – Have an impactful solution? HDFC Life invites organizations with innovative products or services that can transform the life insurance industry. Join forces with us to drive growth, enhance customer experience and stay ahead of the curve.Apply Now

Benefits for Start-ups
1.
Structured avenue for a probable business deal with HDFC Life
3.
Opportunity to be a part of an emerging industry
2.
Direct access to key decision-makers
4.
Scale with HDFC Life’s countrywide presence
How It Works
Application
- Fill the application form on the website
- Attach your company demo/ presentation/capability deck
Selection
- Senior leadership will evaluate your application
- If you are a good fit, we will reach out to understand more about your start-up
- In case your aren’t a good fit, we will keep you in mind for future opportunities
Presentation
- Meet with relevant senior leadership for a demo
- Pilot evaluation with the relevant business team on selection
- Successful evaluations could translate into full fledged commercial contracts
Use Cases
Collaborations
Below are some of our successful collaborations
About HDFC Life

Super brand 2023-24
Super brand for the 9th time in a row
HDFC Life is one of India's leading life insurance company offering a range of individual and group insurance solutions that meet your various needs such as Protection, Pension, Savings & Investment, Health and more.
We help customers achieve measurable results
6.6 Crore
Number of Lives Insured In FY 23-24
₹ 2,92,220 Crs
Assets Under Management In FY 23-24
535
Branches and Partnership Across in India
13.34 Lakh Crore
Sum Insured New Business
As per HDFC Life Integrated Annual Report FY 2023 - 2024